Daniel Cruz︎Design Index 




Case studies


Cottongrass︎Branding
Mutek Mexico︎Motion Design
DE-47M︎Advertisement
5 Roads︎Visual Identity
































Available for freelance

dancruzvargas
[at]gmail.com
+1 [438] 868 2249
Montréal, Canada




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School
UQAM
Graphic Design, 2017-21




Work
Parallel
Co-founder, 2019 – 


5 ROADS  / 
Visual Identity, Animation




Student project with Samuel Lauzon
A visual identity for an art exhibition –– Guy Maestri is an Australian multidisciplinary artist who has used various very different techniques & styles along his career.






5 Roads book cover





The challenge
Since his work is so distinct, the difficulty of the project was to reference his art while developing an identity that was visually cohesive.



Our approach
We created a set of 5 unique alphabets using different mediums, each in homage to a specific style & technique used by the artist.











Tote bag Series (2/5)



















Mark